Four decades after founder Dr. Farouk Shami set out to change the way we style hair, CHI is marking a major milestone with a limited-edition collection that puts innovation, heritage and a little luxury front and center.
Some beauty tools simply help create a look. Others become part of the culture that defines it.
For 40 years, CHI Haircare has built its name around the latter, helping transform professional and at-home hairstyling through technology designed to make sleek strands, polished curls and glossy finishes more accessible. Now, the beauty brand is celebrating its ruby anniversary with a collection that looks back at where it started while keeping its eyes firmly on what comes next.
The CHI Ruby Anniversary LAVA Tool Collection commemorates the brand’s 40th year with three limited-edition curling and styling irons dressed appropriately for the occasion in a rich ruby-red finish. But beneath the celebratory exterior is a story rooted in entrepreneurship, innovation and the evolution of an everyday beauty essential.
From an Idea to an Industry Staple
Founded by Dr. Farouk Shami in 1986, CHI grew from a vision for better haircare technology into a globally recognized name in professional styling. Shami’s work with ceramic hairstyling technology would eventually help usher in a new era for the flat iron, turning what was once primarily a salon tool into a mainstay of beauty routines.
That influence is difficult to separate from the hair moments that followed. Bone-straight styles, silk presses, precision bobs, smooth extensions and countless red-carpet looks have all existed alongside the rise of heated styling tools as beauty essentials.
Four decades later, CHI is using its anniversary not simply to revisit that…
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Read Full Article by Mo Clark at hypehair.com
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