- Baker founded Glamazon Beauty to address the lack of shade options for deeper skin tones in the beauty industry.
- Glamazon Beauty prioritizes product education and simplicity, offering a ‘Makeup’s First Roadmap’ for a smooth complexion.
- Glamazon Beauty is now part of Target’s Beauty Studio, reflecting the brand’s commitment to accessible, inclusive beauty.
Kim Baker made a name for herself as one of the top models in the fashion industry. She started modeling at 13 years old, giving her a front-row seat to the beauty industry for two decades.
Baker took what she learned from the pages of Lucky and Vogue with her when the cameras stopped flashing. She worked her way to the top of the entertainment industry from behind the camera. She created beauty looks for stars like Tiffany Haddish, Toni Braxton, Angela Yee, and John Legend for public appearances. Her natural approach let their skin glow. Her work wasn’t about trends. It was about emphasizing inherent beauty.
Her experience with the lack of shades behind runway stages and on photoshoots inspired her to be a part of the change she wanted to see in the industry by diving into entrepreneurship. She founded Glamazon Beauty, taking it into major retailers in multiple countries including HSN, Dillard’s, and The Shopping Channel in Canada previously.
“I got into makeup artistry out of frustration,” she told ESSENCE in 2025. “I came along as a model during the time when you really couldn’t find shades for deeper skin tones.”
Breaking Down Beauty
Baker’s skin-first approach to beauty led her to create a company that prioritized demystifying makeup for consumers. She pointed out how skincare instructs shoppers effectively while many makeup…
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