Inside Celebrity Hairstylist Cliff Vmir’s Growing Beauty Brand

Lauren E. Williams


  • Cliff has been doing hair since age 14, driven by his love for the industry.
  • He has leveraged his popular hair product line to expand into salons, tools, and more.
  • Cliff believes hair is a crown that defines one’s look and confidence.
Source: Carol Lee Rose / Getty

Cliff Vmir is both a viral and in-real-life sensation for good reason: He gives the people what they want.

The Atlanta hairstylist and beauty entrepreneur is what we’d call a “multi-everything.”

He runs his businesses to a “T.” He does not play about his money, the management of his stores, his products, or the customers who support him.

Cliff also loves to serve the girls, regularly stepping out in custom lace fronts, silky hair created with his own products, bombshell makeup, and outfits that have us searching for options.

And Cliff is personable. He stays connected to his clients and is all about people who want to learn from his journey. He is building across beauty, retail, products, and salon ownership while remaining close to the work that started it all.

HelloBeautiful caught up with Cliff to talk about his love of hair, his growing business, and what women should prioritize when caring for their crowns.

Getting To Know Cliff Vmir: He’s Been Doing Hair Since He Was 14

Cliff has been doing hair since he was a teenager. Even if money were no object, he says he would still be working in and out of the salon.

“Oh, I’ve been doing hair for a while now. I am now 29, and I’ve been doing this since I was 14,” he said.

“I move with integrity. Like, of course, money pays our bills, but it’s different when you really love it. If I didn’t really love it, I wouldn’t be so deeply involved. I love everything about hair in the beauty industry.”

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