Kristen Bell Named L’Oréal Paris’ New Global Ambassador

Kristen Bell has been appointed as L’Oréal Paris’s new global ambassador, joining the beauty brand in their latest campaign. As part of the partnership, Bell is placed at the heart of the brand’s long-established “You’re Worth It” message. Her involvement takes a more personal approach, instead of just reiterating a well-known beauty slogan. She is using the campaign to examine what self-worth means when it comes from within

The features of Bell’s first campaign are also the same ones which have helped to shape her public image over the years: there is a certain refinement, yet  also humor and a strong element of ordinary honesty. This balance is at the heart of the partnership, with L’Oréal Paris presenting Bell as a woman who can easily move between life in Hollywood, being a mother, and pursuing her own creative work without having to show confidence in a way that seems perfect.

For the beauty company, the collaboration is not mainly about creating a new identity for Bell but rather about providing her with a well-established platform from which to express the one that she already has.

Kristen Bell Brings a Personal Meaning to “You’re Worth It”

Bell’s connection with the L’Oréal Paris message extends beyond the campaign. When commenting on the partnership, she considered how the phrase has developed for women and maintained that self-worth was not something a beauty company could bestow upon them.

For Bell, the importance of the statement lies in the fact that it is said out loud. “You’re Worth It” isn’t something that L’Oréal Paris has given women. The sense of worth was always ours. This way of looking at it gives the campaign a more up-to-date understanding of a slogan which has formed part of L’Oréal Paris’ identity for many decades. Rather than viewing beauty as the…