From a Bad Marriage to Book Deal: How Reesa Teesa Set the Viral Blueprint

Danyale Freeman


It started with Tereasa “Reesa Teesa” Johnson sharing what had been weighing so heavily on her chest. Her 50-part TikTok series, Who TF Did I Marry? detailed her relationship with a man who she says built their marriage on a web of lies. Her ability to tell a compelling story, paired with the engine of social media, became one of the most significant moments of internet culture in recent history.

Who TF Did I Marry? broke engagement records: totaling roughly eight hours, the internet-based series received over 400 million views, and unintentionally set a new long-form standard for content creators. Deal opportunities came quickly, opening a whole new world of opportunities for Johnson, from content to IRL visibility and a new book, What TF Do I Do Now?: Reclaiming Myself, One Piece At A Time, which dropped August 18.

Talking with EBONY, Johnson shared that she started by simply telling her story, but made it clear that What TF Do I Do Now? is not a retelling of the 50-part series that landed her here. Instead, it’s an up-close look at her life before, during, and after, a collection of nuanced details that go beyond what we think we know about the author and the story that stole our attention two years ago. And she isn’t holding back. 

“This book is telling you what led to that and what I am trying to do to rebuild and recover afterward,” she revealed.


by Tareasa “ReesaTeesa” Johnson



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