Omobolaji Mogaji, founder of Rubellite Cosmetics, has, over the years, shaped the future of Africa’s beauty economy. In this interview with NGOZI OKPALAKUNNE, she spoke on the challenges facing Africa’s beauty industry and the urgent need to build a strong local ecosystem. Excerpts:
What motivated you to enter the beauty industry?
My journey into beauty started from a genuine interest in how beauty influences confidence and self-expression. With my background in Cosmetic Science, I became interested in creating products that didn’t just enhance beauty but actually solved problems for women, particularly women with melanin-rich skin. That led to the creation of Rubellite Cosmetics in 2018, which started with just two products: Premium Lashes and Velvet Matte Lipstain. Today, we have grown into a broader beauty brand with products across different categories. What continues to motivate me is seeing women use our products and feel more confident. For me, beauty is ultimately about confidence, self-expression and helping women feel comfortable in their own skin.
The beauty industry in Nigeria is highly competitive. What makes your products unique from others?
For Rubellite, our difference is that we don’t just want to sell beauty products; we want to understand the African woman and create products around her reality. Our products are developed with melanin-rich skin and the Nigerian climate in mind. We pay attention to pigmentation, undertones, texture, longevity and how products perform in our heat and humidity. Products like…
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