Why Foundation Matching Still Fails, And the Nigerian Expert Working to Fix It – BeautyInLagos

In African beauty, skincare innovation and the rise of aesthetic medicine continue to dominate conversations, attracting much of the industry’s expertise, consumer interest, and cultural buzz. Yet beneath that momentum, one category has quietly remained misunderstood for years: Complexion Cosmetics.

For many consumers, finding the right Foundation still feels more like guesswork than science. From formulas that pull too red, too yellow, or turn grey on deeper skin, to undertones that remain widely misunderstood, the frustration is familiar.

While beauty brands continue expanding shade ranges and highlighting formulation, coverage, wear, and comfort, one critical gap often goes unaddressed: education. Consumers are being offered more options than ever before, yet many still do not fully understand how complexion matching actually works.

Few understand that better than Winifred Chiazor, a complexion educator, makeup artist, and creator of educational tools like Undertone Fix & MUA STIC, designed to make complexion matching more visual, practical, and accessible.

For this edition of BiL Curated Voices, BeautyInLagos sits down with the Nigerian expert helping reshape how African beauty understands undertones, color theory, and complexion artistry.

For those discovering Undertone Fix for the first time, what do you do, and what is the mission behind it?

Winifred Chiazor:
Undertone Fix is a complexion education brand. At its core, it is about helping people understand what is happening with their skin when they are trying to match foundation or work with color in makeup.

I started it because I kept seeing the same confusion play out, whether I was on set, in stores, or in online beauty conversations. People were guessing, and many existing resources were not explaining things in a way…