- Textured-hair consumers can now choose hair fragrance without compromising their style.
- LEIӘR’s serum perfumes contain ingredients to nourish hair and maintain hairstyles.
- Hairstylists recommend using hair serum perfumes sparingly to avoid weighing down the hair.
If you ask me, nothing beats hearing that you smell good. Whether you’re building an irresistible sillage by layering fragrances or sticking to your favorite eau de parfum and oils, the goal is the same: to leave behind a delicious scent that lingers. Hair perfumes have become part of that equation, but traditional mists aren’t always the best match for every hair type or style. From dryness to texture reversion, the wrong formula can leave you choosing between maintaining your hair and smelling divine. Enter LEIӘR, a Black woman-owned brand looking to change the hair perfume game with its innovative Hair Serum Perfume.
Inside the LEIӘR Hair Serum Perfume collection
Described as the first of its kind, LEIӘR is joining the hair fragrance conversation with two Hair Serum Perfume formulas: REBEL for fine-to-medium hair and REIGN for color-treated and textured hair. Traditional hair perfumes are often water-based mists, but LEIӘR CEO and founder Bria Bryant says she created the brand’s hair serum perfume to address a longstanding gap in the category. “The gap was clear: textured-hair consumers were being asked to choose between preserving their style and wearing fragrance,” Bria tells us. “The LEIӘR Serum Perfume reimagines hair perfume as a high-performance hybrid, so fragrance and hair performance hold equal weight instead of competing priorities.”
Intentionality was top of mind when creating the two formulas. Bria notes that a…
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