My Hero Product Picks – IT Cosmetics

Every brand has them – the best sellers, the tried-and-true items, the products they’ve been making for the longest because the people keep coming back for more. In the biz they’re known as hero products, and beauty brands strive to cultivate and maintain them. What makes a product a hero product? Consistency. Quality. It has to be a product that is timeless, not trendy. In terms of beauty, makeup and hair, these would be the all-star products you should consider first in case you were considering what to buy or try.

This was
the intro for my first ever
Hero Products post – click here to read it!

The latest brand I wanted to feature very cleverly already breaks down their most popular products on their website – behold, the IT Cosmetics top 10 list! So this post will be a little different. I’m going to tell you about MY hero products from IT Cosmetics, the makeup, skincare items and tools that stay in my regimen rotation. There’s a lot to love from IT, so maybe this will introduce you to some newness or reinforce that the product you love is in fact a winner. And there’s definitely some overlap between my picks and their top 10 list, because the diehard customers know what’s what.

Here are
the products by IT Cosmetics that I love and would recommend to anyone. Warning
– some categories may be broad, but the recommendations will be specific!

Brushes
– like I said, a broad category. But that’s because every brush I’ve tried has
been so incredibly soft and lasted me for so long. The brushes are cruelty
free, high quality and long lasting.  If
you’re new to their brushes and want something different to try, I highly
recommend the Heavenly
Skin Full Coverage Foundation Brush and the Superhero
4-in-1 Transforming Super Shadow and Liner brush, which is adjustable to…