Old Navy’s Fall 2026 denim campaign officially debuted this week, built around a Wild West themed commercial and a lineup of returning early 2000s silhouettes. The campaign, part of the brand’s ongoing It’s Old Navy series, features model and TikTok personality Haley Kalil sharing styling advice for the collection’s low rise baggy jeans, one of several throwback fits anchoring the fall lineup alongside Cardi B and a cast of other creators.
What is Old Navy’s fall campaign about?
The campaign centers on the brand’s Most Wanted Denim collection, filmed in a cinematic style that leans into desert highways, retro diners and vintage convertible imagery. Old Navy’s chief creative officer, Zac Posen, has framed the campaign as a celebration of the staying power of American denim, built around bold silhouettes meant to fit a wide range of body types at an affordable price point. The collection includes the debut of the Arc Jean, a mid rise style with a curved leg, alongside returning fits like the High Rise Wide Leg and Low Rise Baggy jean, with prices starting at $22.
Who is featured in the fall campaign?
Cardi B leads the cast, joined by Paloma Elsesser, Brooks Nader, Haley Kalil, Wisdom Kaye and Quen Blackwell. The fall lineup continues a celebrity casting strategy Old Navy started earlier in the year with a summer campaign fronted by Paris Hilton, her mother Kathy Hilton, Summer House cast member Ciara Miller and reptile handler Rob Rausch. Posen has said the casting choices reflect a broader effort to align the brand with personalities known for confidence and authenticity rather than a traditional celebrity endorsement approach.
What styling advice did Haley Kalil share about the collection?
Kalil, appearing in her first collaboration with Old Navy, said the low rise baggy jean has become…
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