Samsung’s next Galaxy Unpacked event takes place on July 22, 2026, and it’s shaping up to be one of the company’s biggest launches yet. The event heads to London for the first time in years, where Samsung is expected to unveil a completely new smartphone form factor.
Here’s everything you need to know about the event, including when it starts in your time zone, how to watch it for free, and what Samsung is expected to unveil.
When Galaxy Unpacked 2026 starts
Samsung has confirmed the event for July 22, 2026, in London. The keynote starts at 2 p.m. BST. Here’s what that time looks like around the world:
- 2 p.m. in the UK (BST)
- 9 a.m. on the US East Coast (EDT) and 6 a.m. on the West Coast (PDT)
- 3 p.m. across most of Europe (CEST)
- 3 p.m. in South Africa (SAST/CAT)
- 2 p.m. in Nigeria (WAT)
If you’re in Kenya or elsewhere in East Africa, the show starts around 4 p.m. your time (EAT).
How to watch the livestream
Samsung is streaming the whole event for free, and you don’t need to register to watch. You can catch it live on Samsung.com or on the Samsung Newsroom website, and it also streams on Samsung’s YouTube channel.
The show is expected to run for about an hour, based on past Unpacked events. Registering beforehand at samsung.com/unpacked won’t get you an earlier look at the stream, but it will unlock some pre-order perks (more on that below).
What Samsung is expected to announce
Samsung has only confirmed the date, the venue, the streaming details, and the tagline “A New Shape Unfolds.” Everything about the actual phones and watches below comes from reports, not from Samsung itself.
1. A New Galaxy Z Fold 8 Shape
The teaser video for the Galaxy Z Fold 8 strongly hints at a wider foldable phone, shaped more like a passport than the…
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