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If you have not heard, natural hair is big business. From hair care products, books, shops, salons, and a variety of websites that have found a way to create wealth for the owners and participants.
Gwen Jimmere the CEO of Naturalicious is the first black woman to own a natural hair patent for one of her products and that is a huge accomplishment.
Owning a patent for any product formula you have created and have turned into a business seems like the natural progression for any business owner, but is not always easy due to process of obtaining one, the quality of the product and the reputation of your company.
According to the Huffington Post:
Jimmere, founder and CEO of Naturalicious, received a patent from the United States Patent and Trademark Office for her company’s Moroccan Rhassoul 5-in-1 Clay Treatment–a hair product that does the work of a cleanser, conditioner, deep conditioner*, leave in conditioner* and detangler all in one simple step.
She initially developed this revolutionary product in her kitchen, and it is now sold in Whole Foods stores in the United States as well as in other locations internationally.
In addition to her patent, Jimmere also owns a number of trademarks for the company. As an independent brand, this gives Naturalicious an advantage amongst its competition. Intellectual property helps to strengthen a brand significantly, and can help a company develop stronger consumer loyalty by creating heightened brand recognition.
Intellectual property is at the very foundation of a business. It can significantly contribute to a company’s bottom line and can ultimately be a major wealth creator.
For Jimmere, she had…
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