Darey Art Alade Stars in Glenmorangie’s Landmark Africa-Focused Campaign, Sharing the Brand’s Magic

The iconic Highland single malt invited Nigerian music icon Darey Art Alade to join a select group of leading African cultural voices in experiencing Scotland through creativity, craft and character. 

Glenmorangie is making its biggest bet yet on African storytelling. The unveiling of their new pan-African campaign, Once Upon A Time in Scotland, which united three of the continent’s most relevant creative voices in the persons of Nigerian artist and creative executive Darey Art Alade, Kenyan actress Kate Kamau, and South African author Khaya Dlanga, takes audiences on an immersive journey into the brand’s 180-year home in Tain, Scotland. Here, we see the rare instance of a global brand giving African talents the opportunity to tell their own stories through their own lens, landing at a moment when African creatives are already setting the pace in global culture.

The campaign speaks directly to three storylines and emerging trends that consumers are already following: Nigeria’s growing cultural influence on the global stage, the interest in local celebrities functioning as ambassadors of Nigerian identity, and the rising trend of international brands localizing their approach to African audiences on African terms. Darey Art Alade’s involvement, and the exclusive Lagos activation he hosted, made this a genuinely local angle on a global campaign. Glenmorangie’s most ambitious Africa-focused initiative to date, follows the trio as they explore the people, landscapes and craft behind the Scottish whisky, captured across films, storytelling, and cultural conversations rolling out in Kenya, Nigeria, and South Africa from July to December 2026. 

The campaign commenced with a series of intimate in-market experiences across Nairobi, Lagos, and Johannesburg, with Darey Art Alade hosting…