Cardi B is in her beauty boss era. From root to tip, she’s turning her hair journey into her next business move. And her fans— and their edges—are ready.
The rapper and entrepreneur is entering the hair-care space with Grow-Good Beauty. The line takes what she learned about taking care of her own hair and uses it to help others.
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In a recent interview with WWD, she shared, “When I was younger, I really used to hate my hair,” explaining how growing up in New York shaped how she saw herself. She compared her hair to the girls around her, adding that her cousins had “really long hair — like the Disney princesses,” while hers felt different—shorter and coarser.
That difference led to years of experimenting. Cardi got her first perm at just 7 years old, and by her early teens, she was bleaching, dyeing, and trying to recreate the styles she saw around her. As she put it, “It was just always a hot mess.”
Cardi Turned ‘A Hot Mess’ Into A Hair Routine That Works
What started as trial and error eventually became more intentional in her mid-20s. Cardi leaned back into what she grew up around—homemade treatments and Dominican beauty rituals—and stayed consistent with it.
She told WWD, “I always used to do hair masks and stuff like that, but when I was younger, I just wasn’t as consistent.” That shift changed everything. Over time, her hair grew longer, stronger, and healthier, becoming the foundation for what would turn into her brand.
“I made Grow-Good because I really put the work in on my hair,” she said, explaining that she was mixing her own treatments at home using what she learned from…
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