For many small businesses, growth starts with returning customers, referrals and recommendations. But eventually, every business reaches a point where it needs to do more: reach new people, keep up when orders come in, and turn interest into a sale.
On WhatsApp, all of that happens directly in the chat. It’s already where your customers are asking questions, weighing up options and deciding what to buy. What many business owners don’t realize is how much more the WhatsApp Business app can do to help – from an AI assistant that replies when you can’t, to tools that bring new customers to your chat and keep existing ones coming back. Here are five ways to power your hustle and grow your business with the WhatsApp Business app.
1. Let Meta Business Agent handle the routine enquiries
As your business grows, so does the number of customer enquiries. Answering the same questions over and over can take time away from running the business. With Meta Business Agent, an AI-powered assistant available inside the WhatsApp Business App, it can help answer questions, recommend products and schedule appointments, even when you can’t get to your phone.
You train it on your own products, prices and FAQs, so every customer gets a reply that sounds like you, not a generic one. The Meta Business Agent is continuing to rollout globally, and you can sign up to find out when it’s available to you here: https://whatsappbusiness.com/ai-subscribe/
2. Reach new customers with ads that click to WhatsApp
For every business, reaching beyond your existing customers is an important part of growth. As your business grows, you need ways to help new people discover you. Ads that click to WhatsApp can help you do that by turning your Facebook and Instagram ads into direct conversations, bringing new customers straight to WhatsApp to…
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