Apple is set to host its highly anticipated annual iPhone launch event on Wednesday, September 9, kicking off at 10:00 a.m. PDT. This year’s showcase marks a monumental turning point for the tech giant, not only because of its hardware lineup, but also because it is the first major product announcement led by new Apple CEO John Ternus, following the departure of longtime CEO Tim Cook.
Apple will stream the event live on its official YouTube channel, where you can set a reminder so you don’t miss it, or simply bookmark the page. The livestream will also be available directly on Apple’s events website.
For international audiences, the event broadcast times are adjusted below:
| Region / Time Zone | Local Event Broadcast Time |
| Pacific Daylight Time (PDT) | Wednesday, September 9 at 10:00 a.m. |
| South Africa Standard Time (SAST) | Wednesday, September 9 at 7:00 p.m. |
| West Africa Time (WAT) — Nigeria | Wednesday, September 9 at 6:00 p.m. |
Viewers can stream the live broadcast globally via Apple’s official events website or set reminder notifications on Apple’s dedicated YouTube stream for the “Surprise and shine” presentation.
Entering the Foldable Market: The iPhone Ultra
All major industry indicators point to Apple’s long-awaited debut in the foldable smartphone market. Approximately seven years after competitors like Samsung first introduced foldable hardware to consumers, Apple is expected to unveil the iPhone Ultra.
While specific specifications are slated to be revealed during the event, the foldable device is rumored to carry an estimated retail price tag of around $2,000, positioning it as an ultra-premium tier device for early adopters and power users.
The iPhone 18 Pro Lineup
For consumers who prefer traditional form factors or wish to avoid the steep price of a foldable…
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Read Full Article by Tapiwa Matthew Mutisi at innovation-village.com
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