WhatsApp has launched ‘Power your hustle with WhatsApp Business’, a three-week campaign celebrating Nigerian small business owners and the everyday hustle behind their businesses.
The campaign follows three small businesses in Lagos, Ibadan and Abuja, sharing the stories of the people behind them, the journeys that have shaped their businesses and how the WhatsApp Business app helps them connect with their customers and grow. The businesses spotlighted in the campaign include:
Edibles by Lera Ipapanu (Lagos):
A snack brand reviving local snacks many people grew up loving, with modern packaging and convenient delivery. Founder Mosumola Oladoye says, “WhatsApp Business is the digital storefront of Edibles by Lera Ipapanu. One feature I love is the Catalog, because customers can browse our products, see prices and check available sizes.”
FHR Spices is a Nigerian natural food seasoning brand in Ibadan, Oyo State, making healthy eating simple and enjoyable through carefully selected herbs and spices without artificial additives or preservatives. Founder Aminat Akinyemi says, “WhatsApp Business has become one of our most powerful tools for building relationships and driving sales. While I am busy in production, the Meta Business Agent knows my product like I do, and it answers customer’s questions in a way that feels personal”.
Twinny’s Kitchen is a food processing company based in Abuja, producing high-quality, hygienically processed and packaged African food products for customers across Nigeria and the diaspora. Founder Augustina Onoriode says, “WhatsApp Business has helped me transform customer conversations into lasting relationships and it has become the biggest driver of Twinny’s Kitchen’s growth. With Lists, I organise my customers into groups like New…
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