Dominic Fike unveils the music video for “Wallflower”, produced by Dominic Fike, Devin Workman. Listen, stream, buy the track, mp3 download.
The American singer-songwriter has released “Wallflower,” a track that announces his unconventional third album, How To Quit Smoking, due on October 9, 2026, via Columbia Records . It is Fike’s first project since his 2023 album Sunburn and the subsequent mixtape Rocket .
The music video, which was released on August 28, 2026, and directed by Fike and Kevin Abstract, is a visual extension of the road-made ethos . The project is a living document of Fike’s “Comedy Tragedy Parody Tour,” and the song itself was written, performed, and produced in real-time on the road . He uses a secondary Instagram account to document this process, treating it like a public diary of the album’s creation . This captures the urgency and immediacy of touring, with the album serving as a direct record of the places, people, and experiences he encounters during the tour .
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Fike, known for his genre-blending sound, leans into guitar-driven pop, blending a raw, indie-rock feel with the melodic sensibilities of his earlier work . The track is sharply guitar-driven, with a melodic, almost Beatles-esque chorus that frames its exploration of identity and avoidance . The title refers to a shy, introverted person who avoids the spotlight. In the song, Fike calls a specific person a “wallflower,” but in a plot twist, he sings, “I took you for a wallflower… But I never took you for a…” suggesting he has misjudged them . The track is a declaration of misjudgment and a challenge to someone he thought he had figured out, capturing the spontaneity of a record that is being made in real time .
Dominic Fike – Wallflower
From the “How To Quit Smoking”…
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