Verve bets on everyday spending with 15% cashback, lifestyle rewards

As rising living costs continue to make consumers more deliberate about where and how they spend, Verve, Africa’s leading domestic payment card and token brand, is seeking to turn routine transactions into a source of savings and rewards with the launch of its 2026 National Consumer Promotion, Verve Goodlife 7.0.

The campaign, running from August to November 2026, offers Verve cardholders up to 15 percent cashback at participating merchants, alongside lifestyle rewards and a chance to win a brand-new car.

The latest promotion comes as payment companies increasingly compete not only on transaction convenience but also on the value they can deliver to consumers beyond the point of payment.

Under the Goodlife 7.0 campaign, eligible cardholders can earn one cashback reward per day, regardless of the number of transactions made that day. The offer applies across participating locations and is designed to encourage consumers to use Verve cards for routine purchases while giving them an immediate financial benefit.

The campaign also brings together a range of lifestyle and everyday-use partners, including Google Play, Chowdeck, Glovo, The Place, BuyPower, Medplus and Quickteller.

Beyond cashback, consumers stand a chance to win N1 million in school-fees support, spa vouchers, weekend staycations, VerveLife VIP tickets, bespoke Verve-branded gifts and the campaign’s grand prize of a brand-new car.

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For Verve, the promotion represents a broader effort to deepen card usage by linking payments with tangible consumer benefits.

Cherry Eromosele, executive vice president, Group Marketing and Corporate Communications,…