Moniepoint: Unexpected Expenses Disrupt 73% of Nigerians’ Savings Plans, Urges Everyone to Stay “One Step Ahead”

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Moniepoint Microfinance Bank, the definitive bank for small and medium-sized businesses in Nigeria as well as their customers and employees, has announced the launch of a heavily enhanced savings account product line, backed by a new brand campaign themed “One Step Ahead,” starring Nollywood superstar Funke Akindele, popularly known as Jenifa.

The move comes at a time where many businesses and individuals are grappling with  global economic uncertainties even as consumers across Nigeria are demanding simpler, more flexible ways to save with an increased demand for tools that not only build financial discipline but lay a real foundation for wealth.

Moniepoint’s response is a firm demonstration of its commitment to financial inclusion, giving people and businesses the confidence to save toward whatever their goals may be.

The campaign, “One Step Ahead” is built on a simple but powerful insight: for most people, the primary enemy of financial growth isn’t low interest rates, it’s life happening unexpectedly. The data backs this up.

In a recent customer survey, unexpected expenses account for 72.8% of savings disruptions, while irregular income affects 51% of savers nationwide. Rather than pushing a single, rigid savings plan, Moniepoint is championing something more valuable for the consumer – the peace of mind that comes with a versatile savings account built for long-term goals, yet flexible enough to absorb whatever curveball life throws next.

Speaking on the savings campaign, Babatunde Olofin, Managing Director of Moniepoint Microfinance Bank, expressed his excitement about what the new savings solutions mean for customers:

“These innovative savings solutions were developed specifically to ease customer pain points. Our ecosystem gives everyone the flexibility to grow their…