Since founding Procare Multimedia in 2014 with no starting capital, its founder, Kolade Olawoyin, has built a business known for merging physical branding with digital strategy. In this interview with BIOLUWATIFE AKINYEMI, he reflects on the early challenges of establishing the company, the lessons learned in balancing creativity with profitability, and offers advice for young Nigerians navigating today’s difficult economic climate. Excerpts:
Take us back to the beginning, what pushed you to start Procare Multimedia, and how has it grown into what it is today?
I started from a desire to be independent and create value rather than wait for a conventional job. After graduating from LAUTECH in 2014, I decided to build something of my own. Procare Multimedia started small, in Mokola, Ibadan—with zero capital. What I had was the willingness to learn, my skills, and the courage to approach potential clients. I reached out to business owners on social media, offering to help with their branding. Some ignored me, others gave me a chance. Those early opportunities helped me build trust and gradually establish the brand.
What were the toughest early obstacles, and how did you push through them?
Capital, mostly. I had no financial backing, so I couldn’t set up a large operation or buy everything I needed upfront. I had to start small, learn gradually, and reinvest whatever came in from each job. There was also the challenge of being taken seriously as a young, unknown entrepreneur — clients naturally trust businesses with a track record, so I had to earn that trust one job at a time.
With digital advertising reshaping the industry, how has Procare stayed competitive?
We realised early that we couldn’t compete as just another printing company, so we made digital media part of our growth strategy…
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