Disney Leads Macy’s 100th Thanksgiving Day Parade Collections

Macy’s 100th Thanksgiving Day Parade takes place on November 26. The department store has been preparing for it since summer. More than 25 brands are partnering with Macy’s to release exclusive, limited-edition products tied to the holiday and anniversary. These span fashion, beauty, home goods, collectibles, and accessories. The full assortment of over 125 pieces will launch in select stores nationwide this fall.

The first major release is already live. The Disney x Macy’s Sorcerer’s Apprentice Mickey capsule, a 30-piece collection launched on August 13 with the reveal of Disney’s new parade balloon, is available now on Macy’s website while supplies last. The full partner list for the 100th parade celebration shows the breadth of Macy’s plans this year. Apotheke, Carolina Herrera, Citizen, Clinique, Crocs, Disney, Effy, Estée Lauder, Hallmark, Jo Malone, Levi’s, Lenox, Loungefly, MacKenzie-Childs, Mario Badescu, Marvel, Michael Aram, Michael Kors, Peanuts, Pixar, Sanrio, Spirit of America, Super Smalls, Swarovski, Tarte, and Waterford are all participating.

The product range includes turkey- and Thanksgiving-themed dinnerware, hoodies, thermals, T-shirts, pumpkin spice candles, and collectibles. The assortment is wide enough that the 100th parade celebration functions as a shopping event rather than just a television viewing. Turkey- and Thanksgiving-themed items are already available on macys.com, with the full product launch rolling out in stores this fall.

Macy’s Thanksgiving Day Parade 100th Anniversary: The Disney Capsule

The Disney collaboration anchors Macy’s parade anniversary strategy. It launched with a reveal at D23 Day at Disneyland Resort on August 13. The new Sorcerer’s Apprentice Mickey balloon, inspired by Mickey Mouse’s iconic role in Disney’s 1940 film…