Communication as a Lifelong Classroom: Learning, Unlearning and Relearning, by Nasir Jibril Muaz

Communication as a Lifelong Classroom: Learning, Unlearning and Relearning

By Nasir Jibril Muaz

I have come to believe that communication is a university from which no one ever graduates.

Times change, audiences evolve, technologies advance and platforms emerge. With them, the ways we communicate must continually adapt. There is always something new to learn, something outdated to unlearn and something familiar to relearn from a different perspective.

This became even clearer to me on the first day of the PRNigeria Young Communication Fellowship.

From the moment I was selected for the programme, I knew the experience would be rigorous. What excited me most was not simply joining a cohort of promising young professionals, but the opportunity to learn directly from practitioners who have spent decades navigating journalism, media, public relations and strategic communication.

For me, the fellowship could not have come at a better time.

Over the past few months, I have found myself reflecting more deeply on my career in communication: the experiences I have gained, the skills I have developed and, perhaps most importantly, the direction I want to take in the years ahead.

I have asked myself whether communication is a profession I can continue to build on for the long term, what specialisation I should pursue, and whether there are opportunities within the industry that I have not sufficiently explored.

Day One of the fellowship began to provide some answers.

The opening session with the CEO of Image Merchants Promotion Limited (IMPR), Yushau Shuaib, was particularly thought-provoking. Beyond the depth of the modules, I was struck by the practical experiences and personal perspectives he shared with us.

Listening to someone who has spent decades in the profession discuss the…