Another week, another reason to make a little more room on the top shelf. This week’s beauty drops are less about reinventing your entire routine and more about making the one you already have work a little harder, from smarter hydration and lash-and-brow growth to a blush that sticks around long after you wash your makeup off and a smoky vanilla fragrance built for late-summer nights. Consider this your weekly edit of what’s new, what’s good and what might actually be worth adding to cart.
Cécred
Cécred is bringing its hair-growth science above the neck with the new Restoring Lash & Brow Builder, a lightweight density serum clinically tested to deliver 1.4x visibly thicker, denser lashes and brows in 45 days. Powered by the brand’s Biopeptide-5 technology and Bioactive Keratin Ferment, the formula helps strengthen, anchor and protect delicate hairs without the redness, dryness or irritation that can make some growth serums feel like more trouble than they’re worth.
Neutrogena
Neutrogena is giving its cult-favorite Hydro Boost line a hydration upgrade with new Beta Glucan HA+ Technology, which increased water-binding capacity by 51% compared to hyaluronic acid alone in testing. The technology makes its…
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Read Full Article by Victor Qunnuell Vaughns Jr at www.ebony.com
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