With a Brand Strength Index (BSI) score of 95.4/100 and an AAA+ rating, Vinpearl has surpassed a host of renowned hospitality names to rank No. 1 globally in hotel brand strength.
The Brand Strength Index (BSI) score reflects a brand’s overall strength, encompassing investment performance, customer and partner consideration, and its ability to generate business value.
The AAA+ rating is the highest level in Brand Finance’s brand strength rating system.
Alongside its No. 1 ranking, Vinpearl’s brand value also recorded a record increase of 86% to US$381 million year on year, enabling the company to enter the Top 50 Most Valuable Hotel Brands in the World for the first time.
Vinpearl’s position in brand strength has been driven by accelerated growth across all areas of its operations.
Specifically, in terms of financial strength, in 2026, VPL shares were included in the VN30 Index. Vinpearl also successfully raised US$255 million from SeaTown Holdings, Oman Investment Authority and Vietnam Oman Investment.
In terms of market development, Vinpearl has continued to expand its global connectivity in 2026, signing strategic cooperation agreements with leading international and regional…
Source link
Read Full Article by Media Outreach at businesspost.ng
Source link
