Prada Group has unveiled its Fall/Winter 2026 campaign, “Simple Stories,” turning everyday moments into cinematic studies of character. American actor and Prada ambassador Kelvin Harrison Jr. anchors one of its most arresting portraits. Yet the accessory drawing attention is quieter: Prada’s leather work bag, which transforms familiar office utility into a considered fashion statement with serious visual presence.
Directed by Barry Jenkins, the campaign treats ordinary gestures as cinematic events, placing Prada clothing inside intimate, unresolved narratives. Harrison appears alongside Hunter Schafer, Troye Sivan, and Chen Haoyu, bringing Hollywood presence without overwhelming the clothes. In that restrained setting, his leather work bag becomes more than luggage; it becomes a remarkably convincing argument for carrying work beautifully. The bag will be available alongside the rest of Prada’s Fall/Winter 2026 collection sometime between September and October.
Prada FW26 “Simple Stories” Campaign Explained
Observing details. “Simple Stories” starring Prada Ambassador Kelvin Harrison Jr.
Explore the Prada Fall/Winter 2026 campaign: https://t.co/fTFbMk3T2WCreative Directors: #MiucciaPrada and #RafSimons
Film Director: #BarryJenkins
Campaign Creative Direction: #FerdinandoVerderi… pic.twitter.com/xE0Y24LIsP— PRADA (@Prada) July 22, 2026
Prada’s latest campaign moves away from conventional fashion spectacle to explore what the house calls “the simple, the honest and human.” The campaign reflects the Fall/Winter 2026 womenswear and menswear collections by Miuccia Prada and Raf Simons. Instead of building a complicated fantasy, Prada finds drama inside gestures, rooms, pauses, and familiar objects.
Barry Jenkins is an unusually natural director for that approach. His cinema has long relied on intimate…
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