- Brand founder Maekaeda Gibbons created BSB to incorporate aromatherapy into everyday self-care through naturally derived fragrances.
- Event featured signature cocktails, hors d’oeuvres, and a surprise performance by rapper Lady London before a lively New Orleans-style parade.
- Guests received custom-painted fragrance bottles and matching scarves, leaving the event feeling ‘like that girl’.
Brown Sugar Babe kicked off my Essence Festival weekend with a scent-filled, swanky event that I am still thinking about. The Black woman-owned beauty brand invited editors, creators, influencers and beauty lovers to PRIVÉ: A French Kiss Affair, an intimate celebration of its newest fragrance collection, French Kiss, held at the Virgin Hotel New Orleans.
As soon as I stepped off the elevator, I noticed the scent filling the room.
It smelled warm, sweet and luxurious. But the intoxicating aroma wasn’t the only thing giving expensive vibes. Deep burgundy draping covered the walls. Hundreds of red roses surrounded glowing candles. Vintage luggage framed an Eiffel Tower display. Gold accents caught the light throughout the room. Every detail worked together to create a romantic, Paris-inspired setting in the middle of New Orleans.
Brown Sugar Babe: A Night Inspired By Fragrance And Self-Care
As someone who is still getting to know BSB, I appreciated learning more about the brand throughout the evening. Founder Maekaeda Gibbons created the brand to incorporate aromatherapy into everyday self-care through fragrance oils made with naturally derived ingredients. By the…
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Read Full Article by Lauren E. Williams at hellobeautiful.com
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