Ruka Braiding Hair Is Coming To Sephora This Summer

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  • Ruka is the first Black woman-owned hair extension brand to launch at Sephora in 20 years.
  • Ruka’s patent-pending, biodegradable extensions are designed to look, feel, and perform like natural hair.
  • The Sephora launch provides Black women with more choice and confidence in their braiding hair purchases.
Source: Alida Garcia / Getty

Attention braid baddies, this article is for you. For the first time in 20 years, a Black woman-owned hair extension brand is coming to Sephora. The launch brings braiding bundles created with Black women in mind to shelves already carrying Beyoncé’s Cécred, Danessa Myricks Beauty, Fenty Beauty and other products we regularly reach for.

For those who love the protective style, this news is right on time.

Summer always brings out our love affair with braids. Whether we’re choosing medium-sized individuals, knotless braids, boho braids, box braids, cornrows or classic plaits, warmer temperatures have us ready to book an appointment and sit in the chair for however long it takes.

Black woman braiding friend's natural hair at home
Source: Alida Garcia / Getty

Michelle Obama and her daughters, Malia and Sasha Obama, recently showed off different braided looks during the Obama Presidential Center opening. Keke Palmer, Olandria, and more have also been rocking the protective style this summer.

Braids reflect our beauty and everything our hair can be. They allow us to switch up our looks, protect our strands and take a break from daily styling.

But finding the right braiding hair can help a style last longer, protect our natural hair, and deliver the exact look we want can be difficult. Especially when looking for synthetic hair wefts. And let’s not forget recent reports about potentially harmful chemicals found in some synthetic braiding hair.

Ruka…



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Read Full Article by Lauren E. Williams at hellobeautiful.com
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