September has barely started, and the beauty industry is already making sure our fall wish lists are getting longer. As we slowly trade beach days for Fashion Week, brands are ushering in the new season with launches that make updating your routine feel especially tempting. This week’s newness runs the gamut: Fenty Beauty is rethinking matte foundation, Dyson has somehow found a way to give our toothbrushes AI, Max Mara is entering fragrance for the first time and skincare brands are getting increasingly serious about peptides, retinoids and next-generation formulas. There are also new scents made for sweater weather, rich moisturizers ready for the temperature drop and enough makeup to justify cleaning out that beauty drawer you’ve been ignoring. Summer may technically still have a few weeks left, but our beauty routines have already moved on.
Fenty Beauty by Rihanna
Rihanna is coming for our foundation bags again. Fenty Beauty’s Pro Filt’r Fluid Flex Natural Matte Longwear Foundation gives the brand’s complexion franchise a flexible new update with lightweight, buildable medium coverage and a natural matte finish that’s made to move with your face, not fight against it. Fluid Flex Foundation Technology helps the formula stay smooth and resist creasing, while starfruit extract works to keep excess oil and shine in check throughout the day. And because this is Fenty we’re talking about, shade range remains part of the assignment, with 50 options designed to complement a wide spectrum of undertones. Consider it your matte foundation without the mask.
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Read Full Article by Victor Qunnuell Vaughns Jr at www.ebony.com
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