Unilever Nigeria, Customs Service partner to combat counterfeit products, illicit trade

In a move to further protect consumers, strengthen legitimate trade, and bolster Nigeria’s economy, Unilever Nigeria Plc has formed a strategic partnership with the Nigeria Customs Service (NCS) by signing a Memorandum of Understanding (MoU).

The partnership establishes a structured framework for collaboration aimed at combating counterfeit and illicit trade, enhancing supply chain visibility, and ensuring that only authentic, verified products are available to consumers throughout Nigeria. Counterfeit products pose serious risks to public health, undermine consumer confidence, distort competition, and diminish government revenue. Every Nigerian consumer deserves assurance that the products they purchase are safe, genuine, and of the expected quality.

This issue is particularly pressing in the beauty and personal care sectors, where counterfeit products can expose consumers to harmful ingredients and erode trust in legitimate brands committed to operating responsibly in Nigeria.

Beyond the scale of the problem, the long-term trust in brands, products, and the overall market system is at stake. Thus, addressing counterfeiting is essential not only for consumer protection but also for maintaining confidence in legitimate trade and investments.

Through this partnership, Unilever Nigeria and the Nigeria Customs Service will collaborate on sharing intelligence, capacity building, product authentication, inspections, and other initiatives designed to enhance enforcement and protect legitimate businesses.

At the signing ceremony, Tobi Adeniyi, Managing Director of Unilever Nigeria Plc, described the partnership as a crucial milestone in the fight against counterfeiting.

“Counterfeiting poses a significant threat to public health, businesses, and the broader economy. It undermines consumer trust and…