And so, we come to the end of an era.
At midnight mountain time tonight, we are removing the following scents from our website and Subscription Box options:
As you know, each retiring scent was competing against one of our new releases:
- Mint Chocolate vs. Vanilla Chai
- Gingerbread vs. Vanilla Rose
- Lemon & Lavender vs. Bergamot & Lime Hair & Body Oil
At this point, the only one of the three that still has a chance of returning is Lemon & Lavender Hair & Body Oil. And based on the increasing momentum of Bergamot & Lime, even that is iffy.
Vanilla Chai and Vanilla Rose seem to have proven—pretty definitively—that they have more appeal to our customer base than Mint Chocolate and Gingerbread.
Mint Chocolate has been part of our lineup for more than ten years, Gingerbread for more than six. But now, in the immortal words of Boyz II Men, it’s time to “say goodbye to yesterday.”
I’ll be honest with you: this is part of a larger restructuring…
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