Florence “Cuppy” Otedola Steps Into Her Next Chapter With Purpose, Freedom & a Deeper Sense of Self

For years, Cuppy was hard to miss. From the pink wigs and bold fashion choices to her music and DJ sets, Florence Ifeoluwa Otedola built a personality that became instantly recognisable, both in Nigeria and beyond.

But while the world got to know Cuppy, Florence was figuring out what it meant to be herself away from the expectations that came with the name, the spotlight and, of course, being the daughter of billionaire businessman Femi Otedola. Today, her story stretches far beyond music. From DJing and Afrobeats to education, philanthropy and global advocacy, Cuppy has continued to explore different spaces while using her platform to create opportunities for young people.

Music remains an important part of that journey. As she puts it, “As Africans, we communicate so strongly through music. I learned that when I was younger, and I hold it close to me even now. It is and will always be, a form of healing for me”.

Music remains home: Florence Otedola keeps her DJ roots close while expanding her global footprint.

Her music career saw her release her debut studio album, Original Copy, featuring collaborations with Rema, Wyclef Jean, Sir Shina Peters, Julian Marley, Fireboy and other artists. But in the years since the album, her attention has increasingly expanded beyond the stage and into work centred on education, philanthropy and advocacy.

Through the Cuppy Foundation, she has supported initiatives aimed at improving the lives of children in Nigeria. Since 2018, the Cuppy Foundation has held the record as the largest single funder of Save The Children’s work in Africa, raising over $17 million for displaced and impoverished children in Nigeria. Looking at the current outlook of the…