- Watch & Sea is a new brand, not a rebrand, with updated formulas and focus on hair transformation, not just growth.
- Frequent hair washing and moisturizing products are key for textured hair, especially in protective styles.
- Bioavailable minerals like seaweed and algae in Watch & Sea products work efficiently to hydrate and soften hair.
Courtney Adeleye‘s bright red lip enters the chat before she does. I immediately notice her textured waves parted in the middle to form a curly ponytail neatly pulled to the side. She is a walking billboard for her haircare brand Watch & Sea Beauty.
I discovered Watch & Sea Beauty in my CURLFEST gift bag. The branding on the Twist & Braid Out Soufflé stood out to me. I was drawn to the jar and immediately went in for a sniff and hair test. The cream was a soft as a whipped marshmallow and it smelled equally delicious. My hair took to it like a fish to water and then it dawned on me, a ha, that’s where the name comes from. It was so hydrating it felt like I had opened a bottle of sea water.
During our conversation, Adeleye clarified the misconception that Watch & Sea is a rebrand of the Main Choice. “That brand was acquired and sold in 2019. This is a totally new. New formulas, ingredients, and direction. Before, hair growth was a really big area that I focused on. So, now it’s more transformative. So, it’s not just about hair growth, it’s about volume, and strengthening.”
Adeleye, like many other Black women had to learn what worked for her hair, including how often to wash it. For the former RN, Watch & Sea is about using natural ingredients for a well-rounded hair care experience to encourage hair growth. “We’re hearing people…
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