An Icon, Reimagined: Estée Lauder Launches the New Double Wear Foundation in Lagos, Nigeria

BellaNaija.com


Kay Matseba, Country Manager, Sub Saharan Africa, Estée Lauder Companies

On the evening of Friday, April 24, 2026, Estée Lauder opened the doors of The Black Diamond Hotel to a diverse and luminous gathering of women in Lagos; entrepreneurs, beauty enthusiasts, content creators, influencers, HNIs, educators, makeup artists, the media, and loyal Double Wear devotees, for the Nigerian launch of the New Double Wear Foundation. An intimate cocktail event brimming with warmth, music, and beauty, it was a night as iconic as the formula it celebrated.

Hosted by Kay Matseba, Country Manager for Sub-Saharan Africa at Estée Lauder Companies, the evening was anchored in a clear and resonant message: the New Double Wear Foundation
is for the everyday woman. Not a special occasion. Not a stage. Every day, every woman, every
skin tone. It is #MadeforMore

Christerbella Mashigo, Education executive, Sub Saharan Africa, Estée Lauder Companies with a model

That promise is backed by science. Developed by a team of 100 scientists and tested across more than 3,000 participants, the reformulated foundation launches in 70 shades, seven more than its predecessor, honoring the full spectrum of skin tones with a lighter, buildable, true-to-match formula. Its 36-hour wear and flawless full-coverage finish remain iconic, while a new dimension of versatility means that with the right skin preparation, wearers can choose between a perfected matte or a luminous, full-of-life dewy finish.

The centrepiece of the evening was a compelling masterclass delivered by Christerbella Mashigo, Education Executive for Sub-Saharan Africa at Estée Lauder Companies. With live demonstrations and an engaging talk track that balanced artistry with formulation insight, Christerbella brought the formula’s dual-finish capability to life and had a…



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