KB unveils the music video for “TOO UNFAZED”, produced by KB, Quinten Coblentz, Wes Writer, WEARETHEGOOD, Scootie Wop. Listen, stream, buy the track, mp3 download.
The beat kicks with the kind of bounce that announces a rapper locked in. KB’s “TOO UNFAZED” arrives as the opening statement of his new album THIS CANNOT BE SOLD. The track is a declaration of spiritual resilience that refuses to be boxed in.
The song’s title serves as a thesis, a statement about a faith that remains steady even when circumstances suggest otherwise. The lyrics are direct and confrontational, cutting through the noise of a culture that often confuses content with conviction. He calls out the performance of faith: “They love God for content, none of that nonsense, we are not the same.”
kb this cannot be sold
The track carries the weight of lived experience. KB has been open about his own battles with mental health and depression as a teenager, a period that shaped his eventual turn toward faith and music. That history is present in lines about enduring trials and maintaining faith through difficulty: “Have you ever stood for Christ with a pistol in your face? … lost everything except your faith? Well, I have.”
The production on “TOO UNFAZED” matches the intensity, blending hard-hitting hip-hop with elements of worship and praise, with credit to a production team that includes WEARETHEGOOD, Wes Writer, and Scootie Wop. The music video for “TOO UNFAZED” was released on July 10, 2026, alongside the full album THIS CANNOT BE SOLD. The project is a bold statement of identity in Christ. As KB himself explained, “THIS CANNOT BE SOLD is the opposite, it’s language for people trying to endure the moment they’re actually in”. The video captures an artist unshaken in his calling.
KB – TOO UNFAZED
From the “THIS…
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