On an evening that brought together the pulse of Lagos’ beauty community, Estée Lauder hosted an intimate yet vibrant celebration for the Nigerian debut of its reimagined Double Wear Stay-in-Place Foundation. Set against the elegant backdrop of The Black Diamond Hotel, the event gathered a dynamic mix of entrepreneurs, makeup artists, content creators, media, and long-time Double Wear loyalists for a night that blended beauty, innovation, and community.
From the moment guests arrived, the tone was clear, this was not just another product launch. It was a reintroduction of a global icon, now reframed for the modern, everyday woman.
Hosting the evening was Kay Matseba, who anchored the launch in a message that resonated deeply with the Lagos audience: beauty that fits seamlessly into real life. Not reserved for occasions, but designed for daily wear across all skin tones and lifestyles.
This ethos, captured in the campaign’s #MadeForMore positioning, signals a shift from prestige as aspiration to prestige as accessibility, without compromising performance.
At the heart of the relaunch is a formula that builds on everything Double Wear is known for, longevity, coverage, and shade range, while pushing further into flexibility and skin-first performance.
Developed by over 100 scientists and tested on more than 3,000 participants, the updated foundation now comes in 70 shades, expanding its inclusivity credentials. While its signature 36-hour wear and full-coverage finish remain intact, the real evolution lies in its adaptability. With the right skin prep, wearers can now tailor their finish, moving between a soft matte and a luminous, dewy glow.
For a market like Nigeria, where climate, skin…
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